African-American Literature
ENGL-2376

An evolutionary process perspective of how technology (scientific, engineering, IT) strategy contributes to launch an innovation. Topics discussed include technological competences and capabilities, sources and patterns of innovation, creativity, innovation processes, collaborating, and market entry dynamics. This course will cover content relevant to both entrepreneurial enterprises and large corporations developing technological innovations. Case-based learning and a final project will be employed in the course.

This course is designed to expose you to the basic concepts and language of contemporary entrepreneurship. A primary objective of this course is to encourage entrepreneurial thinking and enable you to evaluate your personal prospects for entrepreneurship.

Through the online class settings, the assigned text, readings and illustrative cases, you will be exposed to the theories, concepts and techniques of entrepreneurship. Specifically, we will cover:

• What it means to be an entrepreneur. 
• The process of creating and starting the venture. 
• How to identify sources of financing for your business venture. 
• The challenges associated with the venture implementation.

Upon the successful completion of this course, the student will be able to:

1. Survey and discuss the differing but complementary ways that innovations can impact on small business and entrepreneurial ventures;
2. Implement appropriate innovation processes within an organization;
3. Evaluate the market potential of an invention;
4. Evaluate and recommend the best course of action to emerge from a technology adoption chasm;
5. Analyze technology strategy; and
6. Develop a viable technology strategy for a firm.

Both volumes.